You enter a well-furnished room where a man in a uniform sits behind a desk.  Behind him, the walls begin to change shape. 

     He shakes your hand.

     "Hi there, and welcome to the digital strategy department.  Like the big board?  Pardon the workers, and the new paint.   We are still putting up the wall paper, and changing some of the furniture. Don't sit there,  we will need to move that again in a bit.  That's because the room keeps changing here all the time.  Every time we think we have everything laid out and we understand the digital landscape, something else develops. "

     "That's why they called me in. See, I'm part man, part shape-shifter, and you need me to be kept up on what's going on out there."

     "They call me the Digital Strategist."  

     "My job is to take all of these social networks and tie them together so you get maximum exposure.  But things change almost daily." 

     "Did you know that the 'Like' button is only a little over a year old?  Did you know Goolgle has their own version they are rolling out?   Do you have a Facebook fan page?  That's good.  But is it connected to your Twitter,  and your Tumblr accounts?  WHAT!?  You don't have a Tumlr account?  Tell me you have a Youtube Chanel.  You did know that it's the second biggest search engine in the world, did you not?  This is all very important if you want to have good SEO.  That's Search Engine Optimization and I work closely with them.  Good friends in fact.  You should go drop in and say hello.  You can find them next door.  Here, use this secret passage."