You walk into a room where a sharply dressed woman steps up to you and hands you a cool pair of sunglasses.  You put them on and realize you are looking at what’s next after cell phones.  The apps are amazing and layers of information float before your eyes.  

     "Like that?"  She says.  "It's called Augmented Reality. We're working on applications for that here in the SCI labs.   

     Welcome to the Department of Mobile Optimization. We don't have the glasses yet.  But we do have these."  She holds up a slick cellphone.  "And they can do all of that now." 

     "Think about this: Roughly 33% of everyone out there has a smart-phone that they use to browse the web.  That’s right now.  By 2014, almost all new phones will be smart-phones capable of connecting online."

     "Everyone is going to need a mobile optimized site. That’s just a fact."

     "But that is our specialty here at SCI.  There is no need to zoom in, search around or click.  It automatically formats to any smart-phone. Like the big buttons? It's like having your own app.  We custom make every mobile site to your specifications and test them on iPhone, Android and Blackberry platforms. " 

      "However sometimes you need something with a bit more oomph, meaning you may want an app built to your specifications. See that door?  That leads to App Development.  Why don't you go see if they can if they can build an app for you now?"